Affection BLVD

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The Brand

Affection Blvd is a non-seasonal, slow fashion brand focused on creating timeless, high-quality pieces in small quantities to ensure attention to detail and durability. They offer a range of high-quality lightweight knits (from skirts to t-shirts, tank tops and boleros), bikinis, accessories and bags. Affection Blvd’s designs are crafted with intention, prioritizing comfort, style, and versatility.

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Client Challenge

After three years of significant growth since its initial brand identity was developed, the brand needed a refreshed visual identity that embodied its evolution and maturity in the slow fashion space. The challenge was to create a look that not only captured this growth but also deepened emotional connections with its audience and cultivated long-term brand loyalty. The updated identity needed to strike a balance between elegance, distinctiveness, and a touch of modern edge.

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Our Solution

We began with a thorough brand strategy study to articulate the client’s vision and goals. From there, we refined the main logo, introduced a versatile horizontal version, and crafted a new monogram to strengthen the brand’s visual identity. The brand guidelines were updated to reflect the brand’s growth and provide clear direction moving forward. Finally, we designed bespoke email and social media templates to elevate communication across all touchpoints.

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Credits