Les Riches Heures

Industrie

Marque food

Année

2023

Services

Packaging, Design de logo, Image de marque

Comment un vignoble français peut-il s'adresser à un public plus jeune sans abandonner son héritage ?

Pour ce projet, nous avons développé une identité visuelle complète qui juxtapose des couleurs audacieuses à une photographie moderne, le tout associé à une typographie évoquant l’héritage français de la viticulture.

Dark teal cover slide with grape leaf illustrations, reading "Celebrating the precious moments that make life rich" above the "L.R.H" wordmark.
Overhead shot of three wine bottles with fuchsia, lime green, and salmon labels laid on a gray textured surface, shadows raking across.
Close-up of hands placing a wine bottle into an open shipping box branded "Les Riches Heures."
Three label designs shown side by side on a black background — purple "Syrah, Grenache Noir," green "Pinot Noir," and salmon "Mourvèdre, Carignan," each dated 2021 Ventoux AOC.
A person carrying stacked "Les Riches Heures" shipping boxes through a wine cellar lined with bottle racks.
Overhead view of wine bottles packed into cardboard shipping compartments, one showing the Overhead view of wine bottles packed into cardboard shipping compartments, one showing the fuchsia label. label.
Fuchsia cover slide listing the grape varietals "Mourvèdre, Carignan, Grenache, Pinot Noir, Syrah" in serif type with grape leaf illustrations, dated 2021 Ventoux.
Dark teal background showing three phone screens of the "Les Riches Heures" Instagram — profile page, a feed post of boxed wine bottles, and a story of pouring red wine into glasses beside grapes.
A person sitting with a laptop open to the "Les Riches Heures" website shop page, displaying the three wine bottles for sale.

French Bread

Studio

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