InCognita

Industry

Restaurant

Year

2025

Service

Photography

How do you make a restaurant menu irresistible before even the first bite?

For InCognita, a cocktail bar and social club in Lyon, we designed a photo direction for their Summer 2025 menu. A free, sensory approach that subverts the codes of food photography to create a nocturnal, sexy, slightly enigmatic atmosphere, a reflection of the venue’s identity.

With the assistance of: Alexia Demichelli.

Overhead shot of a stacked plate presentation in a professional kitchen, with pink-sauced dumplings and greens beside a golden sauce, next to a glass of red wine on a steel counter.
A cloudy white cocktail with ice and dried flower garnish, photographed on a red side table against a dark red backdrop.
A plated dish of cured fish, greens, and sauce dots, photographed on crinkled silver foil.
A red cocktail in a coupe glass on a glossy red table, lit dramatically against a dark red sofa.
Overhead view of prep ingredients in small kitchen containers, including herbs, diced garnishes, and a small dish, on a steel counter.
Overhead shot of a person handling a cocktail into a lineup of glasses on a marble tray outdoors.
An orange highball cocktail with a rosemary garnish on a red table, backlit by a ribbed window.
Overhead shot of a small dish with green sauce, herbs, and citrus wedges on a metal tray, with a curious dog looking up from below.
Overhead view of a plated dish with two chicken thighs, orange sauce drizzle, and micro greens on a dark red-orange spice bed, set on a silver table.
An assortment of cocktail glasses catching pink light on a reflective table.
A dessert plate with a berry compote and pastry piece, served with a spoon, on a dark red carpeted surface.
Overhead view of a bar dishwasher with a cocktail shaker, mixing glasses, and a green cocktail.
Overhead view of another bar dish washer with wine, red and green liquids in glasses, and a metal jigger.
Overhead shot of a dark chocolate ganache dessert covered in olive oil and dusted with herbs on a metal plate, surrounded by a scattered arrangement of small spoons on a pale blue surface.
Close-up of a person in a silver satin outfit holding a red cocktail in a coupe glass, seated on a red velvet banquette.
A server presenting a metal tray with a small plated dish, citrus wedge, and green sauce dollop, with a checkered-floor backdrop.
Two cocktails, one green and one pink, resting on a metal ledge by a window, with a person's feet visible below.
A hand holding an orange cocktail in a coupe glass against a deep blue velvet curtain backdrop.

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