La Hune x Maison Fleuret

Industries

Gallery, Coffee shop, Book Shop

Year

2025

Services

Branding, Packaging

How do you give a historic Paris landmark new life?

Founded in 1949 in the heart of Saint-Germain-des-Prés, La Hune began as a bookshop-gallery that welcomed artists such as Picasso, Man Ray and Dubuffet, before becoming a gallery dedicated to photography in 2015. In 2025, under the impulse of YellowKorner, the venue reinvents itself once again, now bringing together a photo gallery, a bookshop and a café. We supported this image overhaul, preserving the iconic logo originally designed by Pierre Faucheux. In collaboration with Maison Fleuret, we also contributed to the creation of the café's printed materials.

Black and white photograph of La Hune bookshop-gallery's window at night, with silhouettes of passersby
Denis Gheerbrant, 1967
La Hune storefront with "Galerie Librairie Café" signage on the window
Yellow slide with the text "La Hune, a historic landmark of Parisian cultural life, reinvents itself under YellowKorner's impulse" and the La Hune wordmark
Archival poster board from La Hune: Friedlaender, La Belle France, Helen Phillips and 5th Biennale de Paris exhibitions
La Hune poster archives and work of Pierre Faucheux
Parisian metro advertising panels announcing the Martin Parr exhibition at La Hune
La Hune storefront with the word "Librairie" in vertical red lettering on the window
Grid of 6 La Hune exhibition covers: Mathis Dumas, Martin Parr, Françoise Huguier, Bhoutan, Documentary group show, and Christopher Anderson
La Hune paper bag placed on the floor in a bright interior, next to a wooden cabinet.
A person holding a book by Miranda July alongside a handwritten note, featuring La Hune’s visual identity.
@la_hune
A grid of la Hune's Instagram posts featuring a selection of photography events.
@la_hune
Interior of La Hune featuring a large framed photograph, the La Hune logo on the wall, and a wooden display cabinet.
@la_hune
La Hune storefront displaying books.
@la_hune
La Hune’s interior with a large bookshelf filled with books, a stool and a patterned rug.
@la_hune
La Hune gallery featuring a selection of photographs displayed on a black wall, with exhibition stands in the centre of the room.
@la_hune
Espresso being poured into a La Hune coffee cup from a professional coffee machine.
La Hune coffee menu cards displayed on a wooden counter, featuring latte, tea and coffee rituals.
Two La Hune takeaway coffee cups in red and green, placed on a wooden bar.
Kraft paper package sealed with a round sticker featuring the La Hune and Maison Fleuret names.
@maisonfleuretparis
@maisonfleuretparis
Close-up of La Hune’s coffee menu listing coffee rituals, specialty coffees, signature lattes, food and juices.
Interior of La Hune café and bookstore, with seating areas, bookshelves and a table.
Exterior view of La Hune’s bookstore and gallery, with red “Galerie” and “Librairie” lettering on the façade.

French Bread

Studio

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